For long-term success and sustainable development in Vietnam, VIDAMCO set up its vision for the coming period: “With the market leader position in passenger car market, every urban Vietnamese family will own one GM Daewoo in their garage by 2020. My first GM Daewoo in my life.”
 

Company’s Mission

With the guided direction the company must achieve in order to put one GM Daewoo car per urban family by 2020, GM Daewoo management has defined the company’s mission: “To revolutionize the traveling habits of the Vietnamese people from 2 wheel to 4 wheel vehicles as a car manufacturer with the best value for money, reliability and friendly environment.”
 

To accomplish the mission, the company has come up with effective strategies:

- Maintain the market share No. 1 in passenger car segment through an effective product portfolio, sales & A/S network reinforcement, localization speed-up.

- Create customer enthusiasm by enhancing corporate identity and its brand awareness, encountering social activities such as donation and sponsor.

- Differentiate operational competencies by strictly implementing ISO 9001, ISO 14001, GMS (GM Global Manufacturing System) and VSMS (VIDAMCO Services Management System); upgrading human resource development by providing thorough training on workmanship for workers at home and abroad, improving staff qualification and salesmanship.

Company’s values

What has made VIDAMCO different from other enterprises in the auto industry lies in the values system of the company. To guide activities in the company, GM Daewoo management has paid serious attention to determine the values which the company must develop and be loyal. They are:

• Team work

• Learning culture

• Credibility, Honesty and Sustainable Development

• Adaptability and Flexibility

• Innovative challenge

• Corporate citizenship

The company’s nurturing of these values has helped GM Daewoo to cultivate a well-defined image in customers’ mind as well as consolidating its business position in the market.